Think of hosting like you would renting a building to present your store front.
Shared Location vs Separate “Building”
Entry level shared hosting packs many businesses into one “building”. Imagine an office space the size of your living room with 1,000 businesses operating. Like an office building with multiple tenants, all of the names are listed on a “sign” located on the outside of the “building”.
Two major problems arise with this:
- It’s hard to read the sign
- If one occupant has a lot of people, the other companies can’t fit more people
Having a sign that is hard to read means that Google and other search engines will have a hard time finding you. When you search for your business name or service, there is a low chance it will show up online. Even if you pay thousands of dollars for SEO services, you will still be at a disadvantage.
Shared hosting companies have done a much better job over the years of making sure that one occupant doesn’t kick out other occupant’s traffic, so this happens rarely.
Who should have shared hosting?
A start up company that is utilizing other methods of marketing such as business cards or social media to direct traffic to their website.
This type of website would show examples of work and other services. This type of website should look professional as a “check” that your customer is doing to see if you are a legitimate business.
The next level up from shared hosting would be to have your own address. This building can range from the size of a small “at home” office to a sky scraper, depending on how much space is needed for your customers.
In order to achieve this type of separate “building” you’ll need what is called a VPN or separate IP address. This puts one sign on the front of one building making it easier for users to find you when they search.
There are higher costs associated because hosting companies need to put aside dedicated space just for your company.
Who should have dedicated hosting?
- Companies that expect a lot of users
- Companies that want to be found through search easier
- A website that needs more power to process special programs.
- Established companies looking to increase their web presence.
“Building” Size Explained
Shared hosting and dedicated hosting are both subject to a “building” size. Many hosting companies have the opportunity to increase your “building” size for extra money per month.
For example: https://www.godaddy.com/hosting/wordpress-hosting shows the pricing range from $9/month to $25/month depending on processing power and amount of users. They also through in a special that offsets the cost of the domain name (explained in our last article 101 – Base Costs).
None of the options here offer a dedicated solution, they are all shared hosting.
Here is an example of pricing with a dedicated server: https://www.godaddy.com/hosting/business-hosting-plans. As you can see, the pricing is higher per month, but offers more visibility on search.
Further Hosting Explanation
Let us figure out your business’s hosting needs. We’ll start with a 15 minute consultation to better understand your website expectations, then show pricing options that fit your needs. We do not offer hosting because there are many other companies that specialize in hosting, so we would set everything up under your name/e-mail without you needing to touch a thing.